After 8 years of deep cultivation and rooting, accumulation and consolidation, ProteinT has ushered in a comprehensive upgrade of its new brand strategy, using a brand-new image and continuous innovation to drive a new era of cancer and chronic disease screening and detection. Looking back on ProteinT's development journey, it can be said to resemble the bamboo principle. A bamboo spends 4 years growing only 3 cm. But starting from the fifth year, it grows wildly at a rate of 30 cm per day, and in just six weeks it grows to 15 meters. In fact, during the first four years, the bamboo extends its roots through the soil for hundreds of square meters. ProteinT spent its first 8 years rooting itself in technology and accumulating a rich database, and since the end of 2021, it has achieved rapid technological breakthroughs and will embrace rapid growth at an exponential rate in the future.
ProteinT's growth journey Since 2014, ProteinT has continued to deeply cultivate proteomics, focusing on multi-omics technologies centered on proteomics, and is committed to bringing them into clinical application. Over the years, while building on its existing products and services, it has continued to explore and continuously pursue technological breakthroughs. In 2021, with its independently developed nanoscale enrichment technology, it achieved the identification and quantitative analysis of 4000+ blood proteins from a single sample within one hour, and has continuously established a complete patent portfolio. ProteinT has advanced proteomics research—long difficult to bring to clinical practice—a big step forward, and has now established a clinical application R&D pipeline covering early screening and early diagnosis of 6 major common cancers such as lung cancer and liver cancer, as well as pan-cancer. With the upgrading and breakthroughs of technology, ProteinT will greatly accelerate its R&D layout and financing process; at the same time, its brand image has also undergone a comprehensive upgrade. This is also the first upgrade of ProteinT's brand image since its founding 8 years ago.
Image of the Logo design draft After more than 60 days of creative ideation and repeated discussion of more than a dozen proposals, the final design, while retaining the original prototype of ProteinT's cross-shaped medical symbol, was extended in combination with the future direction centered on proteomics, expressing in a more modern and technological way the core of clinical proteomics—precise, professional, clinical application, and continuously extending and innovating.
With the all-new upgrade of this brand image, ProteinT's new slogan, "Innovation For Next Generation," has also been fully released. It is precisely based on years of deep cultivation and accumulation in the fields of gene-protein-metabolite multi-omics that ProteinT has achieved breakthroughs and applications of clinical proteomics technology, and applying proteomics to clinical practice is also called the next-generation technology of the post-genomic era. The release of this slogan also marks that ProteinT will continue to uphold its mission of "continuously creating market demand and continuously driving medical development," continuing to innovate and exploring more possibilities for human health. Note: During the brand refresh period, the old and new LOGOs have equal validity. |